PTR participated a study for developing an ecological and consumer-oriented solution for flower gift-giving.
The pilot was carried out as part of Tukkutori Testbed innovation competition in February – June 2019 funded by City of Helsinki and Business Finland.
The pilot started with a consumer study evaluating the current packaging alternatives for flowering plants. Consumers wished to have a functional, aesthetic and ecological package which would protect the flowers in all weather conditions.
The project partners, led by a packaging designer, created a gift bag that turns into a protective pot from the Finnish Paptic material. The flower pouch inside the gift bag is also manufactured from the wood-based Woodly material.
The outer bag goes to paper or carton recycling and the inner bag to plastic recycling, but it’s made of wood-based material.
Consumer feedback has been highly positive. The most important benefits of the bag were its multi-functionality and that it’s easy to carry and aesthetically pleasant.
The pilot proved that with cooperation covering the entire packaging value chain and customer-oriented design, it’s possible to create ecological value-added packaging solutions.
Client: Helsingin Kukkatoimitus
Packaging design: Outi Oravainen/DesignCompany
Flower gift bag: Paptic
Flower pouch: Woodly
Project coordination: Package Testing & Research
Consumer studies: Sense N Insight