Presentations & Lectures


PTR holds an expertise on consumers’ packaging interactions. We present at academic conferences, business seminars, packaging fairs, and company workshops. We also lecture at universities and courses aimed at packaging professionals.


presentations in 2018:

Packaging Value by Age – Results of a Finnish Study. 21st IAPRI Word Conference in Packaging. June 19-22, Zhuhai, China.

Increase Your Sales by 20% With Succesful Packaging. Kasvata myyntiäsi jopa 20% onnistuneella pakkausdesignilla. PacTec fair. May 30, Messukeskus, Helsinki, Finland.

Consumer Research as a Tool For Packaging Development. Kuluttajatutkimus pakkauskehittäjän työkaluna. May 23, VTT, Tampere, Finland.

Launching is an Expensive Way of Learning – Maximise Your Packaging Sales Potential at Design Stage. Lanseeraus on kallis tapa oppia – maksimoi pakkauksesi myyntipotentiaali jo suunnitteluvaiheessa. CheckPoint Production morning seminar. May 17, Espoo, Finland.

Consumer value for TTIs in Fresh Fish Packaging. ActInPak meeting. May 5, Riga, Latvia.

Measurement of Consumer Perseption in Retail. Packaging Innovations fair. April 12, Utrecht, the Netherlands.

Workshop on Time-Temperature Indicator -case study. Empack fair. April 12, Utrecht, the Netherlands.

Packaging and Consumers. Pakkaukset ja Kuluttajat. Packaging Technology course 1. January 30, University of Helsinki, Helsinki, Finland.

"Packaging technology was one of my favourite courses. It was interesting to see in practice how PTR creates holistic understanding for the value chain through their consumer-focused interaction. I have learned a lot and enjoyed my internship tremendously."
Kerttu-Maaria Ylipoti
Intern at PTR,
University of Helsinki Student