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COORDINATING & PARTNERING RESEARCH PROJECTS
Main Products
Value Toolkit – Snapshot of your value
Value Toolkit is a new and unique research tool for testing your packaging value proposition in your target audience.
The results of a standard Value Toolkit study are organized, comparable and visual. In addition, the results are packed with meaning and can be utilized to recognize advantages & market gaps, form a new design brief, or reassure decision makers.
is a quick way to run a check on your packaging performance.
ROI Toolkit – Holistic perspective on the value chain
ROI Toolkit aids companies in evaluating and making decisions on packaging investments.
ROI Toolkit can be applied in identifying new business opportunities and value chain members, evaluating returns of distinct packaging, and building advised & informed packaging solutions for customers.
ROI Toolkit is a facilitated process answering to your specific questions.
Projects
Service Innovations For Packaging Sector 2017
The project comprises of two work packages aiming at developing new research services for packaging and product development. The Living Lab will unite the services of three marketing research companies into a single service concept. The pilot project will generate a disruptive service for product and package testing.
ROI Toolkit is digital tool to be utilized in evaluating packaging return on investment (ROI). The tool will guide the companies to change focus from minimizing packaging costs to increasing profits i.e. maximizing the demand for the product and brand communication.
Valuepack 2014-2016
Valuepack 2014-2016
The Valuepack project was composed of five work modules providing a holistic perspective into value formation by applying theory and research
methods from various fields of sciences. The aggregate knowledge of the multidisciplinary research team, in combination with international cooperation
constituted a streamlined project with almost twenty case studies.
LOHASPack 2011-2014
The aim of project was to:
- increase and spread LOHAS knowledge and understanding in package value networks,
- study how LOHAS–related meanings (health, well-being, ecology, ethical and social responsibility) are communicated and perceived in packaging, and
- develop and test consumer research methods for studying multisensory package concepts.
Latest publications
Translating Consumer Value into Business Value – Development of the Packaging Value Cycle Framewor
9.–12.5.2017
The paper describes the development process of the Packaging Value Cycle framework. The framework was developed to function as a tool for strategic packaging development, and to showcase the importance of measuring consumer value for businesses. The development work was conducted in the Valuepack project (2014-2016).
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Capturing consumer value in packaging – the Value Toolkit
9.–12.5.2017
This paper presents the development process of the Value Toolkit (VT), a versatile, low-cost, visual tool for measuring package value for consumers. The toolkit was developed in the Valuepack project in 2014-2016, for incorporating customer views into packaging design processes. PVT was developed following the Design Research Methodology (DRM) framework.
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THE PACKAGING VALUE CYCLE: A Framework for evaluating packaging investments
Apr. 2017
The project report describes framework development carried out by eight Aalto University’s International Design Business Management programme students. The project followed an iterative process where theoretical work interplayed with continuous prototyping, testing and validation through collaborative workshops and interviews with packaging industry professionals.
Valuepack Project Report: Tools for Creating and Measuring the Value in Packaging
Oct. 2016
The project report describes five interlaced development processes throughout the 2,5 year project. Valuepack was designed to bridge the gap between existing theoretical knowledge and concrete practices in measuring and creating value in packaging, especially among business decision makers.
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