Consumer testing
Sense n insight research partner
Sense N Insight is an innovative research service by Package Testing & Research.
Sense N Insight assists packaging value networks to develop high-value packaging and optimise products’ sales potential. Our research services are based on a fine selection of tools, including the latest technology combined with the best traditional methods. Sense N Insight services are easy to take onboard and the customer needs no previous expertise in marketing research. The results are summarised into a clear and accessible report.
Main products
Value Toolkit – Snapshot of your value
The Value Toolkit is a new and unique research tool for testing your packaging value proposition on your target audience.
The results of a standard Value Toolkit study are organized, comparable and visual. In addition, the results are packed with meaning and can be utilized to recognize advantages & market gaps, form new design briefs, or reassure decision makers.
The Value Toolkit is a quick way to run a check on your packaging performance.
ROI Toolkit – Holistic perspective on the value chain
The ROI Toolkit aids companies in evaluating and making decisions on packaging investments.
The ROI Toolkit can be applied in identifying new business opportunities and value chain members, evaluating returns on distinct packaging, and building well advised & informed packaging solutions for customers.
The ROI Toolkit is a facilitated process answering your specific questions.
Projects
suspack 2022
The European project SusPack, Funded by the Erasmus+ programme, is aimed at building a postive attitude among citizens towards sustainable packaging for fresh food and takeaway.
ADOC – National Association for Defense and Consumer Orientation, with the participation of two Finnish organizations: the consultancy and research agency Package Testing & Research (PTR) and MARTHA, association specialized in home economics, with the project Building a positive attitude towards sustainable fresh food and takeaway packaging SusPack, intend to raise awareness among citizens on the sustainability of fresh and take-away food packaging.
By improving consumers’ knowledge about the level of sustainability of food and take-away packaging, the project activities aim to promote sustainable consumption habits.
Service Innovations For Packaging Sector 2017
The project comprises two work packages aiming at developing new research services for packaging and product development.
The Living Lab unites the services of three marketing research companies into a single service concept. The new concept has been named Sense ’N’ Insight, the aim is to generate a innovative service for product and package testing.
The ROI Toolkit is to be utilized in evaluating packaging return on investment (ROI). In the second working package a digital tool be developed to guide companies changing focus from minimizing packaging costs to increasing profits i.e. maximizing the demand for the product and brand communication.
Valuepack 2014-2016
The Valuepack project was composed of five work modules providing a holistic perspective into value formation by applying theory and research methods from various fields of sciences. The aggregate knowledge of the multidisciplinary research team, in combination with international cooperation constituted a streamlined project with almost twenty case studies.
LOHASPack 2011-2014
The aim of project was to:
- increase and spread LOHAS knowledge and understanding in package value networks,
- study how LOHAS-related meanings (health, well-being, ecology, ethical and social responsibility) are communicated and perceived in packaging, and
- develop and test consumer research methods for studying multisensory package concepts.
Latest publications
Translating Consumer Value into Business Value – Development of the Packaging Value Cycle Framewor
9.–12.5.2017
The paper describes the development process of the Packaging Value Cycle framework. The framework was developed to function as a tool for strategic packaging development, and to showcase the importance of measuring consumer value for businesses. The development work was conducted in the Valuepack project (2014-2016).
Capturing consumer value in packaging – the Value Toolkit
9.–12.5.2017
This paper presents the development process of the Value Toolkit (VT), a versatile, low-cost, visual tool for measuring package value for consumers. The toolkit was developed in the Valuepack project in 2014-2016, for incorporating customer views into packaging design processes. PVT was developed following the Design Research Methodology (DRM) framework.
THE PACKAGING VALUE CYCLE: A Framework for evaluating packaging investments
Apr. 2017
The project report describes framework development carried out by eight Aalto University’s International Design Business Management programme students. The project followed an iterative process where theoretical work interplayed with continuous prototyping, testing and validation through collaborative workshops and interviews with packaging industry professionals.
Valuepack Project Report: Tools for Creating and Measuring the Value in Packaging
Oct. 2016
The project report describes five interlaced development processes throughout the 2,5 year project. Valuepack was designed to bridge the gap between existing theoretical knowledge and concrete practices in measuring and creating value in packaging, especially among business decision makers.